The College of Business & Economics (CBE) Behavioural Laboratory (CBEBL) will provide necessary research infrastructure and resources to CBE academic staff and research student to conduct high quality research and contribute to CBE’s research excellence.
The lab will support cross-disciplinary research and provide a platform to conduct applied research in conjunction with CBE’s industry partners. Experimental and behavioural researchers from all departments within CBE will use lab facilities.
We also welcome research proposals and partnerships from private and public sectors.
The CBEBL is a part of CBE’s Innovation Hub. It will incorporate advanced equipment and technology to carry out two general types of research:
- Computer-mediated experiments that would enable multiple participants to interact simultaneously in an online environment and assess web-based information;
- Studies with measures of physiological responses such as skin conductance, eye blinks, heart beat rate and facial expressions, among others, that complement survey-based measures.
Behavioural Lab Capabilities & Design
The CBEBL will be comprised of two distinct research rooms: advanced-equipment and multi-purpose research rooms. The advanced-equipment research room will host state-of-the-art equipment such as eye tracking, skin conductance, heart beat rate and facial expression measuring devices. The multi-purpose research room will host 18 workstations and would be used for computer-mediated experiments, focus groups as well as to run business simulations for teaching purposes.