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Associate Professor Vinh Lu

Research School of Management

Position: Director of Employability (College of Business and Economics)
Phone: +61 2 612 54905
Office: Room 2.18, CBE Bld (26C)

Associate Professor Vinh Lu


PhD (The University of Adelaide), B.Commerce (Honours), B.Commerce (Marketing and International Business), Cert. III in Government, Dip. Market Research.


Associate Professor Vinh Lu is the Director of Employability in the ANU College of Business and Economics (CBE). He provides support and advice to the CBE Dean and the CBE Executive in developing the CBE strategy in relation to student employability and externally-engaged student learning. He held the title of Director of Engaged Learning from July 2015-December 2017.

Vinh has successfully led and developed the folowing College-wide initiatives that contribute to enriching student experience and engagement as well as developing their professional identity whilst at the University:

Vinh currently manages a large portfolio of industry partnerships/linkages with the local business community and governemnt agencies. He plays an instrumental role in fostering sustained international partnerships with several institutions in Asia, Europe and North America. He has led multiple successful funding applications and engagements on behalf of the College and University, attracting more than $1 million funding support from industry partners and government agencies for student learning opportunities. Vinh currently serves as a member of the ANU Academic Board (2016-2018 term).

Vinh Lu is also an Associate Professor in Marketing and International Business in the ANU Research School of Management. He has published several refereed articles in leading publication outlets including Academy of Management Journal, Health Psychology, Tourism Management, Journal of Vocational Behavior, Journal of Business Research, Journal of Business Ethics, Personality and Individual Differences, Journal of Services MarketingJournal of Strategic Marketing, International Journal of Human Resource Management, Australasian Marketing JournalService Industries Journal, Asia Pacific Journal of Marketing and Logistics, among others. He is conducting research in the areas of services delivery, B2B relationships, career development and entrepreneurship, and export marketing.

Vinh is a multi-award winning educatorA passionate and enthusiastic teacher, he enjoys delivering a variety of courses in the International Business and Marketing disciplines, across undergraduate, Honours, and postgraduate levels. His classes are lively, informative, and engaging, with a strong focus on authenticity. Vinh's sustained commitment to student learning especially in the Work Integrated Learning and employability sphere has been recognised with several prestigious awards such as:

  • Distinguished Marketing Educator of the Year Award, Australian and New Zealand Marketing Academy (2017);
  • Vice-Chancellor's Award for Innovation and Excellence in Service (2017, Lead, Team Award);
  • Finalist, 2017 AFR Higher Education Award (Employability Category);
  • Reimagine Education Silver Award (Oceania Region) (2016, Lead, Team Award);
  • CBE Award for Excellence in Educational Innovation (2016, Lead, Team Award);
  • ANU Vice-Chancellor's Award for Teaching Excellence (2015);
  • Best Paper Award in Marketing Education Track, ANZMAC Annual Conference (2015);
  • OLT Citation for Outstanding Contribution to Student Learning (2014);
  • ANZMAC-Pearson Emerging Marketing Educator of the Year Award (2013);
  • ANU Vice-Chancellor's Citation for Outstanding Contribution to Student Learning (2013);
  • ANU Commendation for Outstanding Contribution to Student Learning (2012);
  • CBE Award for Teaching Excellence (2012); and
  • ANU Last Lecture nominations (2011, 2014, 2015).

Vinh was born and raised in Bến Tre, a city in the Mekong Delta, Vietnam, with the Vietnamese script of Lữ Nhật Vinh. He holds both Australian and Vietnamese citizenships and resides with his partner in Canberra since 2010. In his spare time, Vinh enjoys cooking, reading, jogging, and practising Bikram yoga. He has participated in multiple half-marathons and his goal is to run below the 1 hour and 45 minute mark one day.


  • Business & business administration
  • Commerce
  • International business
  • Management
  • Marketing

Updated:   1 March 2017 / Responsible Officer:  Dean, Business & Economics / Page Contact:  College Web Team