Study with us

Our graduates gain the knowledge and skills to lead organisations, develop public policy, create new companies and undertake research.

Our research

Our academic staff are at the forefront of global thinking on issues relating to wealth and wellbeing, strong organisations, transformative innovation, and the

Student resources

Information about program and course selection, enrolment, change of program, variation to enrolment, status and other general matters.

Alumni

Our alumni may be found in the world’s leading companies, policy agencies and universities.

Contact us

Find contact details for any general enquiries.

Examining Strategic Orientation Complementarity Using Multiple Regression Analysis

Examining Strategic Orientation Complementarity Using Multiple Regression Analysis

Joanne Ho, Carolin Plewa and Vinh Lu  

Research to date suggests that resource complementarity benefits business performance. Yet the frequent use of net effects analyses in extant literature results in inconsistent empirical findings. Net effects analyses rely on the idea of an average firm and capture complementarity only inefficiently.

The current study examines the complementarity of four strategic orientations (market, entrepreneurial, relationship, and technology) using both multiple regression analysis (MRA) and fuzzy set qualitative comparative analysis (fsQCA). The MRA results show no impact of strategic orientations on profitability, whereas the fsQCA results suggest several combinations of strategic orientations that lead to high profitability.

This study contributes and demonstrates the benefits of fsQCA for examining the complementarity of strategic orientations and provides conceptual and empirical evidence for previously understudied combinations. Research on resource complementarity should focus on the combinations instead of net effects of resources.

Partnership opportunities available

Our College is actively engaged in partnering with industry for the co-creation of value in areas congruent with our research agenda

Find out more >>

Other research you might be interested in

Updated:   18 February 2017 / Responsible Officer:  Dean, Business & Economics / Page Contact:  College Web Team