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Bright Futures at 2016 Young Business Leaders Challenge

Young Business Leaders Challenge

16 September 2016

Local ACT secondary schools visited the Australian National University in September to complete in the final round of the 2016 Young Business Leaders Challenge.

Radford College students Anna-Kate Braithwaite and Louisa Davidson proved the strongest competition on the day, winning the event with their creative pitch to promote science, technology and Questacon.

The ANU College of Business and Economics has run the annual competition since 2011, providing an opportunity for local Year 11 and 12 students to apply their understanding of business and economics concepts to real life scenarios.

CBE place a strong focus on developing student’s employability skills through work integrated learning; developing skills such as communication, teamwork and problem solving.

“The Young Leaders Business Challenge is a natural extension of the type of work second and third year students do at CBE” says event organiser Dr. Vinh Lu, Director of Engaged Learning at CBE.

The 2016 client partner organisation Questacon presented participants with the challenge of developing a strategy to promote greater understanding and awareness of science and technology within the community, in a way that is fun, interactive, and relevant.

As part of the challenge, students acted as junior consultants to develop a complete communications strategy, including a creative concept for an advertisement to promote Questacon, a social media strategy, and a budget for the entire campaign.

Congratulations to the Radford College team, Anna-Kate and Louise, after three competitive rounds, were selected as the Young Business Leaders Challenge champions for 2016.

For more information about the ANU Young Business Leaders Challenge visit yblc.anu.edu.au.

Updated:   1 March 2017 / Responsible Officer:  Dean, Business & Economics / Page Contact:  College Web Team