Start your brilliant career with a degree from Australia's #1 ranked university.


Find contact details for any general enquiries.

Engage with us

Find contact details for any general enquiries.

Study with us

Our graduates gain the knowledge and skills to lead organisations, develop public policy, create new companies and undertake research.

Our research

Our research is focused on issues that are highly significant for organisations, the Australian economy, and society at large.

Current Students

Whether you're a new or continuing student, you can find everything you need here about managing your program and the opportunities available to you.


Our alumni may be found in the world’s leading companies, policy agencies and universities.

Contact us

Find contact details for any general enquiries.

RSM Seminar | Prof Michael D. Myers

RSM Seminar | Prof Michael D. Myers

Digital First: The Ontological Reversal and New Challenges for IS Research


The classical view of an information system is that it represents and reflects physical reality. We suggest this classical view is increasingly obsolete: digital technologies are now creating and shaping physical reality. We call this phenomenon the ontological reversal. The ontological reversal is where the digital version is created first, and the physical version second (if needed). This ontological reversal challenges us to think about the role of humans and technology in society. It also challenges us to think about our role as IS scholars in this digital world and what it means for our research agendas. This paper is forthcoming in MIS Quarterly.


Michael D. Myers is Professor of Information Systems at the University of Auckland Business School, New Zealand. His work has been published in many journals including Communications of the ACM, Communications of the AIS, European Journal of Information Systems, Information & Management, Information & Organization, Information Systems Journal, Information Systems Research, Information Technology & People, Journal of Information Technology, Journal of Management Information Systems, Journal of Strategic Information Systems, and MIS Quarterly. He wrote a book entitled Qualitative Research in Business & Management, the third edition published by Sage Publications in 2020. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This paper, suggesting a set of principles for interpretive field research, has been cited over 6000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. He currently serves as Editor of European Journal of Information Systems. He previously served as Senior Editor of MIS Quarterly from 2001-2005 and as Senior Editor of Information Systems Research from 2008-2010. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 200


Updated:   22 May 2020 / Responsible Officer:  CBE Communications and Outreach / Page Contact:  College Web Team