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RSM Seminar | Dr Noman Shaheer

RSM Seminar | Dr Noman Shaheer

Presenter: Dr Noman Shaheer, Lecturer, International Business Department, the University of Sydney

Reappraising International Business in a Digital Arena: Barriers, Strategies, and Context for Internationalization of Digital Innovations

Abstract

Born-digital firms face a new set of internationalization challenges. Despite their digital innovations are globally available, born-digital firms still need to satisfy diverse user preferences across countries and stand out of stiff competition to internationalize their digital innovations. Born-digital firms may overcome these challenges by strategically leveraging their users. In particular, acquiring users in certain lead markets can enable born-digital firms to spread global word-of-mouth or upgrade their digital innovations to appeal users in multiple countries. Hence, born-digital firms should first expand to lead countries that could serve as springboards for global diffusion of their digital innovations.

About the presenter

Noman Shaheer is a Lecturer in International Business Department at the University of Sydney. He received his PhD in International Business from Darla Moore School of Business, University of South Carolina. His research mainly focuses on digital internationalization, digital innovation, and international entrepreneurship. He has published papers in Journal of International Business Studies, Journal of Business Venturing, and Journal of International Marketing, among others. His research has received several awards including Alan M. Rugman Young Scholar Award, AIB/Temple Best paper award, Buckley & Casson AIB Dissertation Award, and AOM IM Division award for Best Dissertation in International Management.

Updated:   21 August 2020 / Responsible Officer:  CBE Communications and Outreach / Page Contact:  College Web Team