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Qualitative research workshop

Qualitative Research Workshop

Qualitative Research: The (Practical) Trials and Tribulations of Interpretive Methods

This one day workshop, hosted by the ANU Research School of Management is designed to provide both new and established qualitative researchers insights into the practicalities of doing qualitative methods. Presenters are experienced researchers in the Consumer Culture Theory tradition, however, this workshop should appeal to anyone interested in doing qualitative research in business and marketplace context.


  • Professor Shona Bettany - Keynote Speaker 
    Professor of Marketing and Consumer Research, Associate Dean Research, Liverpool Business School, Liverpool John Moores University, Liverpool
  • Professor Diane M. Martin 
    Professor of Marketing, Department of Economics, Finance and Marketing, RMIT University, Melbourne
  • Associate Professor Karen Fernandez 
    Deputy Head, Marketing Department, Business School, University of Auckland, Auckland
  • Dr Toni Eagar 
    Lecturer, Research School of Management, Australian National University, Canberra
  • Dr Tom van Laer 
    Senior Lecturer, Cass Business School, City University of London, London

Morning tea and lunch will be provided.

NOTE: The workshop will also be live streamed. If you are interested, please register above for streaming and details will be forwarded to you closer to the event.

Updated:   12 September 2018 / Responsible Officer:  CBE Communications and Outreach / Page Contact:  College Web Team