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Ms Toni Eagar
B.Business/B.Arts (in International Studies) - University of Technology, Sydney
B.Business (honours) - University of Technology, Sydney
Lecturer and PhD Candidate
School of Management, Marketing and International Business
Office Location
Room
1097, LF Crisp Building 26
Mailing Address
School of Management, Marketing and International Business
Crisp Building 026
Australian National University
ACT 0200 Australia
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| Disciplines | | | Research Focus |
- Marketing
- Consumer Behaviour
- Branding
- Celebrity
- Social identity
- Subcultures of consumption
- Fanatical consumers
| | Teaching Focus | Teaching Responsibilities- Coordinator/Lecturer, BUSI3024 International Marketing ()
- Coordinator/Lecturer, MKTG2004 Marketing ()
- Coordinator/Lecturer, MKTG7035 Global Marketing ()
- Coordinator/Lecturer, MKTG7050 Consumer Behaviour and Analysis ()
General Teaching information
- Semester 1
- MKTG8050 Consumer Behaviour and Analysis
- Semester 2
- BUSI3024 International Marketing
- MKTG7035 Global Marketing
| | Administrative Responsibilities / PhD Supervision |
- Semester 1
- MKTG8050 Consumer Behaviour and Analysis
- Semester 2
- BUSI3024 International Marketing
- MKTG7035 Global Marketing
| | Professional Activities |
- Academy of Marketing Science
- Australian and New Zealand Marketing Association
- Association of Consumer Research
| | Publications | "DEFINING THE BRAND HERO: EXPLORATIONS OF THE IMPACT OF BRAND HERO CREDIBILITY ON A BRAND COMMUNITY", Advances in Consumer Research, San Francisco, USA, 23-26 October 2008
"Marketer Facilitated Interactions at Brandfests: An Analysis of Consumer-Brand Celebrity Conversations in an Online Brandfest", World Marketing Congress, Muenster Germany, 6-9 July 2005
"A Conceptual Model of Cult Brands", ANZMAC, Wellington, New Zealand 2004 | | Consultation Times | Consultation times
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