Dr Stephen Dann

• Marketing

• Coordinator/Lecturer, MKTG2031 Consumer Behaviour (Sem 2)
• Coordinator/Lecturer, MKTG3024 Social Marketing ()

Forthcoming

Hughes, A and Dann, S Political Marketing and Stakeholder Engagement, Marketing Theory

Dann, S Applying Services Marketing Principles to Postgraduate Supervision, Quality Assurance in Education

Published

Dann, S. (2008) Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing, Social Marketing Quarterly, 14(2) 1-9

Dann S, and Hughes A, (2008) Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election, Monash Business Review, 4 (1) April 2008

Dann, S (2007) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns” Social Marketing Quarterly 13(1) 54-62

Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304

Dann, S (2007) "Lifestyle sponsorships and player lifestyle breaches: Opportunity, not loss" Monash Business Review [Full Paper online at http://www.buseco.monash.edu.au/gsb/mbr/full-papers.php]

Conference Papers

Fry, M L and Dann S (2007) "(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?" International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane

Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006

Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006

Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006

Opinion Pieces / Editorials

Dann S (2007) "Turn scandal to success" Monash Business Review, pp30-33 3 (2)

Dann, S (2006) “The battle for the e-hearts and minds of voters” On Line Opinion, http://www.onlineopinion.com.au/view.asp?article=4898

Dann, S. (2006). Exploring the Cross compatibility of the Andreasen (1995) definition of social Marketing and the AMA (2004) definition of Commercial Marketing. PHILICA.COM Article number 62.

Forthcoming Book Chapters

Hughes, A and Dann, S. “Australia” in Lees-Marshment, J, Global Political Marketing, Taylor-Franice Routledge.

Hassan, Dann, Kamal and Nicholls, “Market Opportunities from Cultural Value Convergence and Functional Food: The Experiences of the Malaysian Marketplace” in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.

Hassan, S, Dann, S Kamal, K and de Run, E (2008) Influence of the Halal Certification Mark in Food Product Advertisements in Malayasia in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.

Dr Stephen Dann is a Senior Lecturer in the School of Management, Marketing and International Business, College of Business and Economics at the Australian National University.

His research interests include social change marketing, political marketing and the adaptation of commercial marketing to non commercial applications such as behavioural change. He has written, researched and published in a diverse range of marketing sub disciplinary areas including Internet marketing, marketing communications and consumer behaviour. Dr Dann has co-authored a series of text books, articles and conference papers in marketing, and has traveled internationally to present his work to a wide range of audiences.

Dr Dann holds a PhD and Bachelors degree in Commerce from Griffith University, Australia, and a Bachelor of Arts majoring in government and Law from the University of Queensland. In 1999, he won the University of the Sunshine Coast and AGB Australia Best Academic Paper Award for his article on “Street Level Marketing”. He has held the positions of Post Doctoral Fellow in the School of Advertising Marketing and Public Relations, Faculty of Business, Queensland University of Technology, senior consultant for the Australia-based sports arts and entertainment ratings agency Sparten, and former lecturer for the School of Marketing, Griffith University, Australia.