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Dr Gary Buttriss
BBus (Finance) UTS
MCom (Marketing) UNSW
PhD UNSW
Lecturer
School of Management, Marketing and International Business
Office Location
Room
1075, LF Crisp Building 26
Mailing Address
School of Management, Marketing and International Business Crisp Building 026 Australian National University ACT 0200 Australia
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| Disciplines | | | Research Focus | | • Methods for understanding the deeper processes and generative mechanisms of development, change and innovation.
• The emergence of new business models, including new models for sustainability.
• Development of narrative data and analytical case study methodology
• Marketing strategy , implementation and influencing tactics
• Customers attitudes and consumption behaviour employing choice modeling.
• and many other things
| | Teaching Focus | Teaching Responsibilities- Coordinator/Lecturer, MKTG2001 Marketing Research ()
- Coordinator/Lecturer, MKTG2002 Sustainable Marketing ()
- Coordinator/Lecturer, MKTG3023 Strategic Marketing ()
- Coordinator/Lecturer, MKTG7027 Marketing Strategy ()
General Teaching information
- MKTG2001 - Marketing Research
- MKTG7058 - Applied Marketing Research
- MKTG3023 - Strategic Marketing
- MKTG8027 - Marketing Strategy
- MKTG2002 - Marketing Sustainability
| | Administrative Responsibilities / PhD Supervision | | ANU Representative, Australian Research Institute in Education for Sustainability's Australian Business Schools project. www.aries.mq.edu.au | | Professional Activities | | Academy of Management
Australian and New Zealand Marketing Academy | | Publications |
- Riethmuller, S.H. and Buttriss, G.J. (2008) Closing the gap between Pro-environmental Attitudes and Behaviour in Australia. ANZMAC 2008 Sydney, Australia
- Buttriss, G.J. (2007) Organisational Sustainability: Local Response to Global Issues. ANZMAC Dunedin, New Zealand
- Noronha, K.W. and Buttriss, G.J. (2007) The determinants of pharmacy channel selection in Australia. ANZMAC Dunedin, New Zealand
- Buttriss, G.J. and I.F. Wilkinson, (2007) From variables to event based models of business. Journal of International Entrepreneurship
- Buttriss, G.J. and I.F. Wilkinson, P. Andersson and L-G Mattsson (2005) Mapping mechanisms of internationalisation – IMP Asia Conference, December 2005 Phuket, Thailand
- Buttriss, G.J. (2005) Explanation through causal mechanisms ANZMAC 2005, Perth, Australia
- Burford, M.R. and J. A. Harris, G.J. Buttriss (2005) Reflection on an Undergraduate Market Analysis Subject – Informing Course Refinement ANZMAC 2005 Perth, Australia
- Buttriss, G.J. (2004) Embodied, embedded and emergent - pinpointing deeper causes in complex systems ANZMAC 2004 Wellington NZ
- Buttriss, G.J. and I.F. Wilkinson (2004) From ‘snap- shots’ to ‘moving pictures’: Tracing processes using Narrative Sequence Analysis in the evolution of an E-Business - IMP 2004 Conference Copenhagen, Denmark
- Buttriss, G.J. and I.F. Wilkinson (2003) Towards a process of model of Internetalisation. Becoming an eBusiness School of Marketing UNSW - Working Paper available - http://www.marketing.unsw.edu.au/HTML/mktresearch/workingpapers/Buttriss_Wilkinson03_6.pdf
- Buttriss, G.J. and I.F. Wilkinson (2003) Towards a process of model of Internetalisation - IMP 2003 Conference Lugano Switzerland. September 2003
- Buttriss, G.J. and I.F. Wilkinson (2003) Narrative Sequence Analysis: A New method for marketers - ANZMAC 2003 Adelaide
- Burford, M.R, J.A. Harris and G.J. Buttriss (2003) Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project ANZMAC 2003 Adelaide
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