| RESEARCH HISTORY
Academic Refereed Conferences:
Evans Barbara , Guarino Anthony and Bell George (2003) “Is Soccer an unrecognised marketing opportunity?” Submitted to ANZMAC Adelaide South Australia December 2003.
Bell.George, and Hill Railton. (2003) “Why Should I care? Is Passion the missing ‘P’?” Academy of Marketing Science. World Marketing Congress. Perth, Western Australia. June 16.
Bell. George. (2003) "Why Should I Care? Adding the Passion to Social Marketing,” presented at Western Decision Sciences Institute, Pacific Conference Maui, Hawaii, USA. April 19-22.
Bell. George and Hill. Railton,(2002). “ Member attitudes to electronic delivery of private health insurance services” ANZMAC 3-5 December, Melbourne, Australia.
Hill. Railton, and Bell. George, (2002) Community development meets social marketing: The Monash preschool dental program (MPDP) ANZMAC 3-5 December, Melbourne, Australia.
Makarucha. Karen, Evans Barbara, Bell George, (2002) “Challenging the assumption of internet accessibility” ANZMAC 3-5 December, Melbourne, Australia.
Bell, George., and Shaw, Robin. (2001) “Extending Social Marketing to Emergency Services Organisations” ANZMAC 3-5 December, Auckland, New Zealand.
Bell, George. (2000), “Towards Communication Competence- Application of Social Marketing to Disaster Warnings” Innovations in Social Marketing. 11 –13 June 1999 Washington, D.C. USA
Bell, George. (1999), “An investigation of the use of Integrated Marketing Communication by Medibank Private in Australia.” Social Marketing in Public Health. 20 June, Tampa, Florida. USA
Papers in Refereed Conference Proceedings:
Bell. George. (2003) "Why Should I Care? Adding the Passion to Social Marketing,” Western Decision Sciences Institute, Pacific Conference Maui, Hawaii, USA. April 19-22 Full paper. .
Bell. George and Hill. Railton, (2002) “ Member attitudes to electronic delivery of private health insurance services” accepted for presentation to ANZMAC 3-5 December. Full paper.
Hill. Railton, and Bell. George, (2002) Community development meets social marketing: The Monash preschool dental program (MPDP) accepted for presentation to ANZMAC 3-5December. Full.
Makarucha. Karen, Evans Barbara, Bell George, (2002) “Challenging the assumption of internet accessibility” accepted for presentation to ANZMAC 3-5 December. Full paper.
Bell. George, and Shaw. Robin, (2001) “Extending Social Marketing to Emergency Services Organisations” ANZMAC 3-5 December Auckland NZ. Full paper
Bell, George. (2000), “Towards Communication Competence- Application of Social Marketing to Disaster Warnings.” Social Marketing Quarterly- Abstract in conference proceedings of ‘6th Innovations in Social Marketing Conference Washington D.C. USA.July
Bell, George.(1999), An investigation of the use of Integrated Marketing Communication in Medibank Private in Australia Social Marketing Quarterly December 1999 Abstract in Proceedings of Social Marketing in Public Health Conference Tampa, Florida,USA. June.
Invited Speaker
Bell. George (2000) “A critical examination of accountability in Australian Government advertising campaigns” Australian Marketing Institute conference Public Sector Marketing 17 July. Sydney, Australia. Paper in conference proceedings.
Bell. George. (1999) “Integrated Marketing Communication in Government." IIR Conference ‘Public affairs in the public sector’ Sydney Febuary1999. Paper in conference proceedings. | 
