ANU SCHOOL OF ACCOUNTING & BUSINESS INFORMATION SYSTEMS
NATIONAL CENTRE FOR INFORMATION SYSTEMS RESEARCH
28 April, 2006 (Friday, 3:00 ~4:30 pm)

The Emergence of Smart Business Networks

The smart business network (SBN) captures the capabilities of many individual organisations to fulfil customer needs and compete more effectively. Rather than performing as individuals in a traditional value chain, organisations combine rapidly to act in highly efficient and effective delivery. These participants are nodes in a loosely structured network in which they are linked according to the customer's specific delivery requirements to become the smart business network. Indeed, customers become integral participants in the smart business network. Professor van Heck will show that smart business networks now exist and are growing. Users download Skype's "business logic" for telephony; eBay combines ad hoc buyers and sellers in an electronic market; Friendster connects over 20 million individuals who create their own online profiles and is introducing trading of digital content. With simple network structures these and many other examples are initiating new behaviour and indicating how nodes in a business network will link and interact.

Speaker: Professor Eric van Heck
RSM Erasmus University, Rotterdam, The Netherlands
Time/Date: 3 - 4.30 pm, Friday, 28 April, 2006
Location: Theatre 1, Ground Floor, HW Arndt Bldg #25 (Kingsley St) ANU, followed by refreshments in Faculty Suite, First Floor of Bldg #25.
Cost: No charge
RSVP: Nathan Daley by 4pm, 21 April, 2006
TEL: (02) 61250025
Email: nathan.daley@anu.edu.au

Professor Eric van Heck

Eric van Heck holds the Chair of Information Management and Markets at RSM Erasmus University, where he is conducting research and is teaching on the strategic and operational use of information technologies for companies and markets. He is best known for his work on how companies can create value with online auctions. He has co-authored or co-edited twelve books such as Making Markets (Harvard Business School Press, 2002) and Smart Business Networks (Springer, 2005). His articles have appeared in California Management Review, Communications of the ACM, Decision Support Systems, Electronic Markets, European Management Journal, Harvard Business Review, International Journal of Electronic Commerce, Journal of Information Technology, Information Systems Research and WirtschaftsInformatik.

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